Brands are still alive in the economic downturn

Author : octavian, September 24th 2009 at 06:26

Even if the economic crysis affected their sales, the strongest brands in the world still remain the strongest. In the latest annual ranking of Interbrand's top ranking brands, Coca-Cola, IBM and Microsoft still keep their positions as last year. I still can't understand though what IBM and Oracle and SAP do in this list because they don't have products for retail market which means that people don't have a direct contact with them. Even if they make a lot of money i really don't think that they should have any place in the top 100.

Intebrand's top 100 ranking brands - link

Death of brands greatly exaggerated - link